Your teams are using AI every day.
The business is not growing from it.
That gap is where I work.
This is not a technology problem.
Your teams are already using AI. They are using it the way everyone else is: typing fresh prompts, getting generic answers, and moving on. No system. No compounding. No measurable growth.
The companies pulling ahead are not using better tools. They are using AI as infrastructure. Systems that read your business, make decisions faster, and compound revenue while the team focuses on the work that actually requires humans.
88 percent of organizations now use AI somewhere. Only one third have scaled it in a way that actually moves the needle. — McKinsey, 2025
The gap between AI adoption and AI advantage is the biggest missed opportunity in business right now. A new tool does not close it. Another consultant does not close it. What closes it is someone who gets inside the teams already running the business and builds the system they are missing.
AI alone is not a growth engine.
The system you build underneath it is.
I have spent 23 years helping buyers understand, trust, and invest in technology before the market had a mature playbook. Agency strategy. Enterprise ad tech. Platform media. AI. This is the throughline behind the roles I am pursuing now.
See AI SalesThe resume tells part of the story. The proof page shows the pattern across the work: Fortune 100 budgets, enterprise media, ad tech revenue, agency strategy, AI business systems, and the recent projects that show I am still building and selling today.
See Proof
Deutsch LA. Team One. Carat. PHD. OMG23.
In 2003, when TV buyers called digital budgets a rounding error, I was the only digital voice in those rooms. I bet my career on it anyway. I was inside every major shift that followed: search, social, dynamic creative, mobile, programmatic. Right side of every one of them. Not because I followed the trend. Because I understood the architecture underneath it.
I directed digital media portfolios up to $250MM+ for Warner Bros. and ran launches for Xbox ($125MM+), Chrysler (~$100MM), Lexus, and Johnson & Johnson. When Chrysler's business changed agencies during the 2009 bankruptcy turnaround, I authored the Tier 1 and Tier 2 digital strategy that kept the account inside the holding company. At PointRoll in 2009, I sold the data-triggered personalization systems that took a multi-million dollar engineering team to build. Today I build that same architecture for a single client in a single week. That is what AI actually changed. Not the technology. Who can build it.
I also hold a Master's in Communications Management from USC. I am formally trained in facilitation and consulting. I have run hundreds of working sessions inside Fortune 100 teams. And I have spent 23 years being held accountable to dashboards, attribution models, and the number that tells you whether the work actually worked. I am not an AI specialist who learned business. I sell technology that buyers do not know how to buy yet. I have for 23 years. I am a trained communications strategist, and I use it the way a seller does: to understand the client's business, educate the buyer, and build the case in their own P&L. I operate inside the business. Not next to it.
Largest single portfolio directed, Warner Bros., on top of Xbox, Chrysler, Lexus, and J&J portfolios
Global ad holding companies. IPG, Omnicom, Dentsu, Publicis. Every major network. Every major pivot.
Years inside the agencies and teams where growth decisions get made. This is not the first wave I have called early.
of large-scale transformations fail. Not because the technology was wrong. Because the people and processes around it never changed. McKinsey
Most AI sessions teach automation. That is the tip of the iceberg. The real leverage is insight. The gap between what the data shows and what it means. Between what the team produces and what leadership actually needs. That gap is almost never taught.
I go into the room, surface what is actually stalling the team, and build the system around the real bottleneck. Not the one leadership assumes exists. The one the team is living with.
Everything proves out in the numbers. Or it is not a growth system.
I do not advise on growth. I build it.
"Smart, strategic, and always on point."
"Her ability to dive deep into understanding our business helped us clarify how we describe ourselves and our unique services."
"There are so few people who get not just working in corporate but working in the environment that we worked in. That is actually part of what made you really good at your job."
"Her clarity and structure gave me the focus I needed to move forward."
"Professional, data-driven, and collaborative. Exactly what we needed."
AI growth strategy. Integration that works. The FORGE Method in practice. The thinking behind the work, before everyone else gets it.
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