Twenty-three years inside enterprise media and ad tech: $250MM+ in media for Fortune 100 brands, Xbox launches, seven years carrying a quota at ad tech companies selling into the same rooms you’re in now. I’ve sat on both sides of the budget. I know what a department optimizes for when nobody ties it to the company goal.
I work with founders to find the money leaks between the departments and fix them in ten weeks.
A Master’s in Communications Management from USC. Formally trained in facilitation and consulting.
“Rhiannon took what I already had and made it something people could buy. She gave me the sequence. There’s no way I would have been here without her.”
Left her job and sold her first paid cohort in the same month.
“Twenty years of expertise and every word of it attached to a job description. In four weeks I could articulate an entire offer that was mine and not my old title’s.”
Launched her business in four weeks.
“Not one program had me build something out of my own expertise. I did not leave with a plan to go build my business. I left with my business.”
A named framework, five tools, an assessment, a workbook, and a price ladder.
“Rhiannon did not hand me a method. She told me I was not starting from scratch and then proved it. The Spotlight Method is mine. I just could not see it until she showed me.”
The Spotlight Method, named and built in twelve weeks.
A firm with real credibility in a category where everyone claims it. I rebuilt the market-facing narrative so prospective clients could see it faster. 500% increase in inbound calls. 38 qualified consults in one month. 46% lift in web visits. Click-through three times the industry average.
What it took: trust language, in a category where buyers are careful.
Danielle had the experience, the client results, and the methodology. I organized her positioning, offer structure, sales frameworks, product naming, funnel, objection handling, launch assets, landing pages, email sequences, and a custom GPT into one connected system.
What it took: turning what she knew into something that sells without her in the room.
Alex had strong local credibility and a complicated business across sellers, buyers, landlords, tenants, investors, rentals, sales, and property management. I built the website pathways, compliance-safe messaging, SEO content, local profiles, integrations, AI prompts, and a reusable brand knowledge base.
What it took: making something complicated easy to act on.
Exceptional work, no digital presence, entirely referral-dependent. I clarified the service value, trust language, website messaging, and local authority. 100% increase in website traffic. 67% more Google Maps requests. 19% lift in search visibility. All organic.
What it took: moving from describing the service to giving buyers a reason to believe.
Complex legal technology nobody could explain simply. I built the messaging, user education, paid creative, banner and video ads, how-to content, and conversion assets.
Product features had to become something a buyer could act on.
Decades of executive communications experience with no structure around it. I built the methodology, offer ladder, service pillars, positioning, messaging framework, and an assessment entry point.
Senior expertise has to be clear enough to buy and defend.
Real local expertise and a real point of view that nobody could see. I shaped the narrative around her voice and market position.
Expertise has to be recognizable before it is valuable.
Strong mission, active programming, committed founders, real impact. I built the audience paths, stakeholder messaging, campaign strategy, volunteer recruitment language, LinkedIn storytelling, founder visibility, and website structure.
Different people need different reasons to believe.
I pulled out the intellectual property, clarified the point of view, built the Slender Spirit Method, and constructed the messaging, website, and identity around it.
A name gives people something to remember.
A distinct point of view and a deeply personal client transformation that needed clearer language. I shaped the positioning, the offer story, and the market-facing language.
Emotional expertise still needs a business underneath it.
Google, Accenture, Unilever, P&G, Campbell's, biomedical engineering, speaking, motherhood, burnout recovery. I rebuilt the positioning so the credibility read as clear instead of overwhelming.
Simplify without flattening.
A powerful point of view, exercises, visualizations, transformation patterns, and a philosophy called LIGHT. I built the program architecture across weekly objectives, client milestones, checkpoints, curriculum, teaching sequence, and future IP.
Turning what lives in someone's head into something teachable.
Enterprise media, technology sales, and the businesses built since.
Rhiannon's GTM systems work was featured in International Business Times for helping businesses clarify their positioning, package their expertise, and build more sustainable growth.
Scaled performance media across TikTok, YouTube, Meta, Snap, and ecommerce channels for a creator commerce platform. Signal: ecommerce, creator platforms, paid media, and social discovery.
Partnered with executive stakeholders to turn social from channel activity into a governed operating model. Signal: senior stakeholder alignment and operational structure.
Directed GTM and ecommerce launch operations across funnels, creator channels, reporting systems, launch messaging, and conversion paths. Signal: audience, creator influence, measurement, and ecommerce outcomes.
Supported ecommerce and influencer activations for a global gaming and lifestyle brand. Signal: how communities, creators, products, and commerce work together.
Led digital media strategy across more than $125MM in Xbox console and title launches, connecting audience behavior, launch timing, retail pressure, search, social, analytics, and integrated media across a 20 person team.
Directed a $250MM+ digital media portfolio across theatrical, home entertainment, and gaming with platform negotiation, financial compliance, audit readiness, and cross functional coordination.
Sold dynamic creative, rich media, ad serving, data triggered personalization, mobile, and video solutions to enterprise advertisers and agencies. Buyers needed to understand what the technology made possible, where the budget came from, and how performance would be measured. Proof: $2MM annual quota, President's Club, #2 most over quota, 252% year over year growth, and approximately $4MM in auto commitments across Hyundai and Volkswagen.
Sold mobile advertising and SDK based ad serving when mobile budgets were still being carved out and justified. Signal: translating new consumer behavior into advertiser investment before the channel is obvious. Proof: helped win and close approximately $1MM Kia Motors deal and delivered +20% year over year revenue growth.
Built GTM strategy, pitch architecture, sales narratives, and advertiser facing materials for mobile and OTT video solutions. Signal: turning platform capability into use cases, sales materials, and revenue conversations.
Owned Auto, Entertainment, and CPG vertical revenue, building integrated programs across custom editorial, video, events, social promotion, sponsorship, and distribution. Proof: 60% year over year vertical revenue growth, $50K to $250K integrated programs, and a multi year DPSG agreement.
Managed approximately $100MM in digital media and led a 9 person digital team during a major industry turnaround. Signal: how budget migration happens inside a large advertiser ecosystem. Proof: shifted regional dealer online allocation from 4% to 10%.
Led the $25MM baby and beauty digital portfolio and contributed to the global pitch team that won and onboarded the business. Signal: enterprise agency transitions, stakeholder alignment, planning discipline, and measurement across major CPG brands.
Led integrated digital media programs, testing, vendor management, and cross functional planning. Signal: making digital credible enough to earn more budget. Proof: increased Kia online media spend by 50%.
Supported digital strategy and first to market integrated campaigns for Lexus, including launch work for the Lexus IS. Signal: premium brand standards, launch planning, and first to market digital work. Proof: grew Lexus online media budget by 30%.
Built the operating foundation: digital buying, trafficking, reporting, campaign operations, financial reconciliation, and early TV to digital planning. Signal: I learned the mechanics of media from the ground up.
The money.
How the work runs.
How you get known.
Where that becomes revenue.
The measurement that proves it worked.
Tell me what you are running, where it is stuck, and what you have already tried. If it is a fit, we will talk. If it is not, I will say so.