Most advertising leaders have seen emerging media from one side. I have operated across the full system: agency strategy, enterprise ad tech sales, and founder-led growth.
That is the throughline. Make the value easier to understand. Make the buyer more confident. Build the system that helps the work scale.
I can find the business use case, translate it for executives, and help buyers see how adoption becomes operational value.
I have sat on both sides of the advertiser table. I know how budgets move, how agencies evaluate new channels, and how commercial deals get across the line.
I have built founder facing systems, clarified offers, shaped GTM, and turned messy expertise into something customers, partners, and teams can understand.
This is the current work. Knowledge architecture. Offer ecosystems. Sales narratives. Content engines. Stakeholder messaging. Buyer pathways. Real businesses. Real assets. Real systems.
These are not tool demos. They are operating systems built from positioning, buyer language, offer strategy, internal knowledge, sales assets, and execution systems.
Danielle had the experience, client results, and methodology. I organized her positioning, offer architecture, sales frameworks, product naming, funnel strategy, objection handling, launch assets, landing pages, email sequences, and custom GPT into one connected ecosystem.
Signal: turning expertise into a scalable GTM system.
Alex had strong local credibility and a complex business across sellers, buyers, landlords, tenants, investors, rentals, sales, and property management. I built the GTM architecture across website pathways, compliance safe messaging, SEO content, local profile copy, technical integrations, AI prompts, and a reusable brand knowledge base.
Signal: making complexity easier to understand and act on.
MINK Law Group needed stronger positioning and trust language in a competitive professional services category. I shaped the market facing narrative so prospective clients could understand the firm's credibility faster.
Signal: trust matters most when buyers are cautious.
Latitude 37 needed a stronger market position around landscape design and outdoor living expertise. I clarified the service value, trust language, website messaging, and local authority narrative.
Signal: moving from service description to buyer confidence.
New Flight had a strong mission, active programming, committed founders, and real impact. I built the strategic foundation across audience paths, stakeholder messaging, campaign strategy, volunteer recruitment language, LinkedIn storytelling, founder visibility, promotional direction, and website structure.
Signal: different buyers need different reasons to believe.
I extracted the intellectual property, clarified the point of view, developed the Slender Spirit Method, and built the messaging, website, and visual identity around it.
Signal: category language gives buyers something to remember.
Darrah had local market expertise and a clear point of view. I shaped the narrative around her expertise, voice, and market position so the authority layer became easier to see.
Signal: expertise has to become recognizable.
Sonia had Google, Accenture, Unilever, P&G, Campbell's, biomedical engineering, speaking, motherhood, and burnout recovery. I rebuilt the positioning so the credibility became clear instead of overwhelming.
Signal: simplifying complexity without flattening the value.
Candis had a powerful point of view, exercises, visualizations, transformation patterns, and a philosophy called LIGHT. I built the program architecture across weekly objectives, client milestones, reflection checkpoints, curriculum, teaching sequence, exercises, and future IP.
Signal: turning what lives in someone's head into a teachable system.
Brenda had decades of executive communications, reputation, and marketing experience. I productized the expertise into a consulting methodology, premium offer ladder, service pillars, positioning statement, messaging framework, and diagnostic entry point.
Signal: making senior expertise clear enough to buy and defend.
Deirdre had decades of expertise around grief, identity loss, and life transitions. I turned that knowledge into positioning, audience definition, a named method, signature tools, lead magnet, assessment, workbook architecture, curriculum, email strategy, and a custom AI assistant.
Signal: extracting deep expertise into a system AI and buyers can use.
Juricon needed to explain a complex legal technology platform in a way buyers could understand, trust, and act on. I built messaging, user education, paid creative, banner and video ads, how to content, and conversion assets.
Signal: product functionality has to become buyer ready language.
Rhiannon's founder-facing GTM work was featured in International Business Times for helping service-based entrepreneurs clarify their positioning, package their expertise, and build a more sustainable business model.
Read The FeatureBefore I built AI systems for founders, I worked inside the rooms where enterprise budgets, platform decisions, agency relationships, launch plans, measurement, and executive stakeholder pressure all had to connect. That is the enterprise scale underneath the recent AI work.
Before I built AI systems for founders, I worked inside the rooms where enterprise budgets, platform decisions, agency relationships, and launch plans were made.
Scaled performance media across TikTok, YouTube, Meta, Snap, and ecommerce channels for a creator commerce platform. Signal: ecommerce, creator platforms, paid media, and social discovery.
Partnered with executive stakeholders to turn social from channel activity into a governed operating model. Signal: senior stakeholder alignment and operational structure.
Directed GTM and ecommerce launch operations across funnels, creator channels, reporting systems, launch messaging, and conversion paths. Signal: audience, creator influence, measurement, and ecommerce outcomes.
Supported ecommerce and influencer activations for a global gaming and lifestyle brand. Signal: how communities, creators, products, and commerce work together.
Supported brand partnership strategy around a major mobile gaming property. Signal: mobile entertainment, platform culture, and brand fit.
Built, operated, optimized, and exited a real estate portfolio with a seven figure exit in 2022. Signal: I have operated assets, owned outcomes, managed customer experience, and built value to exit.
Led digital media strategy across more than $125MM in Xbox console and title launches, connecting audience behavior, launch timing, retail pressure, search, social, analytics, and integrated media across a 20 person team.
Directed a $250MM+ digital media portfolio across theatrical, home entertainment, and gaming with platform negotiation, financial compliance, audit readiness, and cross functional coordination.
This is where I sold emerging advertising technology into buyers who were still learning how to evaluate it. Dynamic creative. Rich media. Mobile. Video. OTT. Integrated sponsorships. New formats that needed education before they became obvious budget lines.
The job was not just closing business. It was helping advertisers understand the use case, the workflow, the budget source, and the measurement story.
Sold dynamic creative, rich media, ad serving, data triggered personalization, mobile, and video solutions to enterprise advertisers and agencies. Buyers needed to understand what the technology made possible, where the budget came from, and how performance would be measured. Proof: $2MM annual quota, President's Club, #2 most over quota, 252% year over year growth, and approximately $4MM in auto commitments across Hyundai and Volkswagen.
Sold mobile advertising and SDK based ad serving when mobile budgets were still being carved out and justified. Signal: translating new consumer behavior into advertiser investment before the channel is obvious. Proof: helped win and close approximately $1MM Kia Motors deal and delivered +20% year over year revenue growth.
Built GTM strategy, pitch architecture, sales narratives, and advertiser facing materials for mobile and OTT video solutions. Signal: turning platform capability into use cases, sales materials, and revenue conversations.
Owned Auto, Entertainment, and CPG vertical revenue, building integrated programs across custom editorial, video, events, social promotion, sponsorship, and distribution. Proof: 60% year over year vertical revenue growth, $50K to $250K integrated programs, and a multi year DPSG agreement.
Before I sold emerging platforms, I helped major advertisers buy them. This is where I learned how budget moves inside enterprise brands, how agencies evaluate partners, and how new behavior becomes a media plan.
The work was planning, negotiation, partner evaluation, budget defense, performance analysis, client education, and moving traditional advertisers into digital before the playbook was mature.
Managed approximately $100MM in digital media and led a 9 person digital team during a major industry turnaround. Signal: how budget migration happens inside a large advertiser ecosystem. Proof: shifted regional dealer online allocation from 4% to 10%.
Led the $25MM baby and beauty digital portfolio and contributed to the global pitch team that won and onboarded the business. Signal: enterprise agency transitions, stakeholder alignment, planning discipline, and measurement across major CPG brands.
Led integrated digital media programs, testing, vendor management, and cross functional planning. Signal: making digital credible enough to earn more budget. Proof: increased Kia online media spend by 50%.
Supported digital strategy and first to market integrated campaigns for Lexus, including launch work for the Lexus IS. Signal: premium brand standards, launch planning, and first to market digital work. Proof: grew Lexus online media budget by 30%.
Built the operating foundation: digital buying, trafficking, reporting, campaign operations, financial reconciliation, and early TV to digital planning. Signal: I learned the mechanics of media from the ground up.
I help people and organizations take something complex, valuable, or new and make it easier for the market to understand, trust, buy, and use.
That is what enterprise AI buyers need. It is what advertisers need from a new platform. It is what startups need when they are building the business around the product.
The work is translation, structure, trust, adoption, and execution.
Open to enterprise AI sales, AI ads, platform media, strategic accounts, client partner, and emerging technology revenue roles.